Chocolate Festival
Visual identity for an electronic music festival
Date : september 2024
Services : Brand identity, UI design
A colleague and I were commissioned to create a logo, website, and animated poster for the Chocolate Festival, an event held in western Switzerland. We were also free to design additional materials, such as flyers, merchandise, and social media content.
Before starting, we defined the target audience, the client’s values and positioning, and the tone of the project. The result needed to be dynamic, festive, modern, and approachable.
We envisioned a cozy atmosphere enlivened by bright animations and bold colors.
The logo was designed to adapt based on location and use. Future signage and light visuals will also follow this flexible concept.
Considering festivals often feature a range of merchandise, we added an official t-shirt — including a staff version — as part of the final deliverables.
