Licorne

Here are the results of my second-year final exam as an IMD apprentice. We were tasked with designing a responsive website and a video ad for the Licorne brewery, using only images of their beers as our starting point.

Licorne’s products are local and non-alcoholic—two key elements that I highlighted in my designs. I sought to create a contrast between simple modernity and intricate illustrations, which evoke freshness and make the brand memorable.